Most people buy travel accessories one problem at a time: a packing cube set before one trip, an adapter before the next, a travel wallet after the one where they nearly lost a passport.
The bundles group the combinations that actually get used together, at a lower price than buying them separately. The packing bundles pair cubes with compression bags; the security bundles combine an RFID wallet with an anti-theft bag; the couples and family sets scale the same idea across more than one traveller.
If you're kitting out for a first big trip, these are the shortcut.