It Started With A Travel Nightmare
Simplify Living didn't begin with investors or a business plan. It began with a story we kept hearing from travellers everywhere – passports, cards and cash stolen in seconds, turning the trip of a lifetime into stressful paperwork and lost memories.
We looked at the "anti-theft" gear already on the market. Flimsy zippers, fake locks, and RFID claims that didn't hold up the moment they were tested.
Travellers deserved better. So we set out to build it.
Designing the Perfect Anti-Theft Bag
We spent months reading forums, speaking with seasoned travellers, and studying how pickpockets operate – slip, snip, swipe, all in seconds.
Then we went to the manufacturers. The first ones told us security features were too expensive. That travellers cared more about looks than locks. We disagreed.
So we did it ourselves. From a Brisbane bedroom, we sketched, prototyped, and tested zippers obsessively, improving every detail until it finally felt right.
From One Bag To A Global Travel Brand
That first bag wasn’t about building a business. It was about giving travellers the confidence to see the world without losing what mattered most along the way.
Because travel isn’t really about planes or passports. It's the moments that stay with you long after you’re home – laughter in a new city, photos that become heirlooms, and quiet reminders of how big the world really is.
From humble beginnings, Simplify Living has grown into a global brand with a 12,500 sqm Brisbane warehouse and a team of 37 passionate people.
The Mission That Keeps Us Moving
What began as a single product has become our mission for travellers everywhere – to make travel feel fun and effortless, the way it's meant to be.
Every product is built with real travellers in mind: honest, functional gear that keeps you safe, organised, and ready for anything. So you can focus less on what could go wrong and more on the experiences that make travel worth it.
Trusted by 250,000+ Travellers Around the World
From that first bag, we’ve now helped over 250,000 people enjoy a better travel experience.
Our products have featured on 7 News, Yahoo, and Daily Mail, but the stories that matter most come from travellers themselves.
Hearing how our gear made packing easier or restored their confidence on the road — that’s why we do what we do.
